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Join this free online course to learn how you can improve the customer journey using SAP Customer Experience solutions. Explore the SAP CX portfolio, including the different cloud offerings, and learn how you can leverage them to build brand loyalty through reimagined customer experiences.

Self-paced since December 20, 2023
Language: English
Subtitles (auto-generated): Deutsch, English, Français, Español

Course information

Course Summary

This is the Age of the Customer, where winning means delivering the best customer experience possible. Companies across industries around the globe are re-thinking and re-engineering their business to deliver superior customer experiences.

In this course, you’ll learn about the SAP Customer Experience solutions that help brands build long-term competitive differentiation and brand loyalty through customer experiences that are trusted, simple, personal, helpful, and connected. Walk with us on the customer journey by following the Lead to Cash business process as part of the Intelligent and Sustainable Enterprise. You’ll also get to know specific cloud offerings, like SAP Customer Data Cloud, Commerce Cloud, Sales Cloud, Service Cloud, and SAP Emarsys Customer Engagement. At the end of this course, you’ll understand how to support and implement the customer journey using SAP Customer Experience solutions, as well as the specific cloud solutions which are part of the SAP CX portfolio to better connect with and serve your customers.

Course Characteristics

  • Starting from: November 21, 2023, 09:00 UTC. (What does this mean?)
  • Duration: The course is open for 4 weeks
  • Effort: 2 hours in total
  • Course assignment: You can take the course assignment at any time whilst the course is open.
  • Course closure: December 20, 2023, 9:00 UTC
  • Course language: English
  • How is an openSAP course structured?

Course Content

Unit 1: Reinventing the customer journey with SAP Customer Experience
Unit 2: Marketing as a trusted source of business with SAP Emarsys Customer Engagement
Unit 3: Win with SAP Commerce Cloud
Unit 4: Sell more with SAP Sales Cloud
Unit 5: Create core moments for every customer with SAP Service Cloud
Unit 6: Build trusted relationships with SAP Customer Data solutions
Unit 7: Connect with purpose with the SAP Customer Experience portfolio
Unit 8: Wrap-up

Target Audience

  • Business users
  • Consultants
  • Solution architects
  • Anyone interested in SAP Customer Experience solutions

Course Requirements


Course contents

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Course End
Dec 20, 2023
Course Start
Nov 21, 2023


This course was rated with 4.35 stars in average from 248 votes.

Certificate Requirements

  • Gain a Record of Achievement by earning at least 50% of the maximum number of points from all graded assignments.
  • Gain a Confirmation of Participation by completing at least 50% of the course material.

Find out more in the certificate guidelines.

This course is offered by

Fernando Redondo

Fernando Redondo is a portfolio manager for SAP Customer Experience solutions integration and extensibility. His focus is on enabling customers, partners, and SAP employees on the integration and extensibility capabilities of SAP CX solutions.​ ​ Fernando is responsible for the many instructor-led courses, certifications, e-learnings, and Microlearning videos in this SAP Product Learning area. He conducts periodic live sessions and is a frequent blogger on CX integration and extensibility learning topics. ​

Follow Fernando on SAP Community | LinkedIn

Adam Sweeney

Adam Sweeney is a senior content developer for SAP Learning. He focuses on creating easy-to-grasp, impactful content for SAP Customer Data solutions learners and specializes in e-learning media and presentation.​ ​

Follow Adam on LinkedIn

Amit Dudhbade

Amit Dudhbade is a lead portfolio manager in SAP Learning, and responsible for the SAP Customer Experience product learning offerings. His focus is on enabling customers, partners, and SAP employees on SAP CX solutions.​

Follow Amit on SAP Community | LinkedIn

Svetha Iyer

Svetha Iyer is a portfolio manager in SAP Learning for SAP Service Cloud and SAP Emarsys solutions. Her focus is on enabling customers, partners, and SAP employees on these SAP CX solutions by creating meaningful assets and content.​

Follow Svetha on SAP Community | LinkedIn

Deepali Johnson

Deepali Johnson is the portfolio manager for SAP Sales Cloud enablement. She is dedicated to empowering customers, partners, and SAP employees with comprehensive knowledge on SAP Sales Cloud topics. ​

Deepali manages a diverse portfolio that includes instructor-led courses, e-learnings, live sessions, live systems, Microlearning videos, and enablement articles. ​

Leveraging her consulting and go-to-market experience, with her commitment to education, Deepali plays a pivotal role in fostering expertise within the SAP Sales Cloud community. ​

Follow Deepali on SAP Community | LinkedIn​

Charalampos Karatzas

Charalampos Karatzas is the portfolio manager for SAP Commerce Cloud and Composable Storefront Enablement learning offerings. His focus is on enabling customers, partners, and SAP employees on SAP Commerce Cloud topics. His portfolio consists of instructor-led courses, e-learnings, live sessions, live systems, Microlearning videos, and enablement articles.​

Follow Charalampos on SAP Community | LinkedIn​

Filipe Fedalto

Filipe Fedalto is the content architecture lead for the SAP Emarsys Customer Engagement platform. His focus is on enabling customers, partners, and SAP employees on SAP Emarsys. He is currently responsible for SAP Emarsys live sessions delivered in SAP Learning Hub, as well as for SAP Emarsys learning content such as e-learnings and videos.​

Follow Filipe on SAP Community | LinkedIn​