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Join this free online course to learn how you can improve the customer journey using SAP Customer Experience solutions. Explore the SAP CX portfolio, including the different cloud offerings, and learn how you can leverage them to build brand loyalty through reimagined customer experiences.
This is the Age of the Customer, where winning means delivering the best customer experience possible. Companies across industries around the globe are re-thinking and re-engineering their business to deliver superior customer experiences.
In this course, you’ll learn about the SAP Customer Experience solutions that help brands build long-term competitive differentiation and brand loyalty through customer experiences that are trusted, simple, personal, helpful, and connected. Walk with us on the customer journey by following the Lead to Cash business process as part of the Intelligent and Sustainable Enterprise. You’ll also get to know specific cloud offerings, like SAP Customer Data Cloud, Commerce Cloud, Sales Cloud, Service Cloud, and SAP Emarsys Customer Engagement. At the end of this course, you’ll understand how to support and implement the customer journey using SAP Customer Experience solutions, as well as the specific cloud solutions which are part of the SAP CX portfolio to better connect with and serve your customers.
Unit 1: Reinventing the customer journey with SAP Customer Experience
Unit 2: Marketing as a trusted source of business with SAP Emarsys Customer Engagement
Unit 3: Win with SAP Commerce Cloud
Unit 4: Sell more with SAP Sales Cloud
Unit 5: Create core moments for every customer with SAP Service Cloud
Unit 6: Build trusted relationships with SAP Customer Data solutions
Unit 7: Connect with purpose with the SAP Customer Experience portfolio
Unit 8: Wrap-up
Find out more in the certificate guidelines.
Fernando Redondo is a portfolio manager for SAP Customer Experience solutions integration and extensibility. His focus is on enabling customers, partners, and SAP employees on the integration and extensibility capabilities of SAP CX solutions. Fernando is responsible for the many instructor-led courses, certifications, e-learnings, and Microlearning videos in this SAP Product Learning area. He conducts periodic live sessions and is a frequent blogger on CX integration and extensibility learning topics.
Adam Sweeney is a senior content developer for SAP Learning. He focuses on creating easy-to-grasp, impactful content for SAP Customer Data solutions learners and specializes in e-learning media and presentation.
Follow Adam on LinkedIn
Deepali Johnson is the portfolio manager for SAP Sales Cloud enablement. She is dedicated to empowering customers, partners, and SAP employees with comprehensive knowledge on SAP Sales Cloud topics.
Deepali manages a diverse portfolio that includes instructor-led courses, e-learnings, live sessions, live systems, Microlearning videos, and enablement articles.
Leveraging her consulting and go-to-market experience, with her commitment to education, Deepali plays a pivotal role in fostering expertise within the SAP Sales Cloud community.
Charalampos Karatzas is the portfolio manager for SAP Commerce Cloud and Composable Storefront Enablement learning offerings. His focus is on enabling customers, partners, and SAP employees on SAP Commerce Cloud topics. His portfolio consists of instructor-led courses, e-learnings, live sessions, live systems, Microlearning videos, and enablement articles.
Filipe Fedalto is the content architecture lead for the SAP Emarsys Customer Engagement platform. His focus is on enabling customers, partners, and SAP employees on SAP Emarsys. He is currently responsible for SAP Emarsys live sessions delivered in SAP Learning Hub, as well as for SAP Emarsys learning content such as e-learnings and videos.