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Join this free online course to learn about industry cloud and explore the key opportunity areas for partners, as well as the resources SAP provides to them, including success stories and examples.

Self-paced since November 29, 2023
Language: English
Subtitles (auto-generated): Deutsch, English, Français, Español

Course information

Course Summary

Now more than ever, SAP’s partners play a key strategic role in shaping our business.

Their expertise, deep knowledge, and competency are key components of SAP’s industry cloud, our innovative offering based on vertical cloud solutions, built or integrated on SAP Business Technology Platform.

In this course, we’ll introduce industry cloud, going through the opportunity areas given for each partnership: BUILD, SERVICE, SELL, and explain how to get started. We’ll go through the resources provided by SAP to our partners and show examples of proven success.

Course Characteristics

  • Starting from: October 17, 2023, 09:00 UTC. (What does this mean?)
  • Duration: The course is open for 6 weeks
  • Effort: 2-3 hours in total
  • Course assignment: You can take the course assignment at any time whilst the course is open.
  • Course closure: November 29, 2023, 9:00 UTC
  • Course language: English
  • How is an openSAP course structured?

Course Content

Unit 1: Introduction to SAP’s industry cloud for partners
Unit 2: Overview of partner business opportunities in SAP’s industry cloud
Unit 3: Business opportunities for software build partners
Unit 4: How to get started as a software build partner
Unit 5: Business opportunities for midmarket sell/ channel partners
Unit 6: Business opportunities for strategic industry service partners
Unit 7: Industry cloud enablement resources
Unit 8: Proven success of SAP’s industry cloud with partners

Target Audience

  • All SAP PartnerEdge Partners
  • Potential partners open to new business opportunities
  • Strategic, technical and commercial roles

Course Requirements


About Further Content Experts

Federico Cori

Federico Cori

Federico Cori is a senior partner manager and expert in business growth, and works for the EMEA South region. He is an ambassador for the partners’ platform SAP for Me.

Federico is responsible for driving SAP partners to business success, working closely at operational and strategic level, accelerating their pipeline growth, extending their solution portfolio, and executing SAP’s main strategies.

Follow Federico on LinkedIn

Course contents

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Course End
Nov 29, 2023
Course Start
Oct 17, 2023


This course was rated with 4.46 stars in average from 244 votes.

Certificate Requirements

  • Gain a Record of Achievement by earning at least 50% of the maximum number of points from all graded assignments.
  • Gain a Confirmation of Participation by completing at least 50% of the course material.

Find out more in the certificate guidelines.

This course is offered by

Britta Fengler

Britta Fengler is global vice president and global head of Partner Enablement for SAP’s Industry Cloud.

She is responsible for the overall enablement strategy and for creating and providing the end-to-end learning portfolio for industry cloud and its related SAP solutions to all partner types and roles.

Britta is an experienced expert in product launch and has been driving SAP partner enablement for various topics for more than ten years.

She has written several articles on social media and publishes blogs on SAP Community.

Follow Britta on LinkedIn

Holger Brammer

Holger Brammer is the global head and vice president of the Strategic Industry Service Partner Team for Industry Cloud. He manages a team across all SAP regions and drives industry-specific GTM and business development with strategic industry service partners.

Holger’s team works closely with all sales-related industry teams and partners to drive joint business in the context of industry cloud. This includes large transformational industry-specific service offerings and assets such as accelerators, templates, and solutions.

Holger is a seasoned expert, working within SAP’s ecosystem for more than 10 years. Before joining SAP he worked in various management consulting roles with IBM and OC&C Strategy Consultants, experiencing partner collaboration from the “other side”.

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Jan Schneider

Jan Schneider leads SAP’s Industry Cloud Ecosystem Program as global vice president and co-lead of SAP’s Industry Ecosystem.

His global team works closely with SAP’s industry solution management and product engineering, as well as SAP’s sales and service teams across the regions along the whole partner lifecycle, from scouting through recruiting, onboarding, and joint go-to-market, to achieve faster time-to-innovation for SAP industry customers.

Jan is a seasoned keynote speaker, has written numerous business articles, and has extensive corporate strategy, software sales management, and international business development experience.

Follow Jan on LinkedIn

Friedrich Schwindt

Friedrich Schwindt is a business development specialist working in the Partner Innovation Portfolio Strategy Team for Industry Cloud.

He is responsible for driving SAP’s strategic partner ecosystem, extending the industry cloud solution portfolio, and working on an operational level by validating the portfolio, recruiting new partners, supporting partner onboarding, and further driving the joint go-to-market.

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Finn Backer

For the last two years Finn Backer has been leading SAP’s industry cloud strategy for channel business within SAP.

Before this, he was part of the field leadership team for SAP Business One and SAP ByDesign for more than a decade.

Finn holds a BBA from Oslo Business School and an MBA and Master of Science in statistics from Arizona State University.

Connect with Finn on LinkedIn and follow him on SAP Community, where he posts regularly on the topic of industry cloud.