SAP Retail Omnichannel Commerce

Join this free online course to learn about the Retail Omnichannel Commerce solution portfolio from SAP. The course will help you understand the possibilities with the connection of digital commerce and physical store businesses, including customer engagement, consistent promotion pricing, stock availability, order management and sourcing across all sales channels.

This course was retired in October 2023.

*) Please note: SAP Hybris is now consolidated under the C/4HANA Portfolio as part of the SAP Customer Experience unit.

Self-paced since July 11, 2018
Language: English
Subtitles (auto-generated): Deutsch, English, Français, Español

Course information


This course was retired in October 2023.

Course Summary

Today's consumers expect a consistent shopping experience across all sales channels of a retail brand. Promotions applicable at all touchpoints, stock inventory insight across warehouses, stores, and 3rd party stock. Click & ship, click & collect, endless aisle, clienteling - you name it.

Consequently, retailers invest heavily in omnichannel IT, to stay relevant and excel in this biggest transformation in retail since the rise of e-commerce.

In this course, you’ll learn about SAP’s strong Retail Omnichannel Commerce solution portfolio, with integrated end-to-end scenarios designed for high-volume retail businesses. The course provides detailed insight into the latest innovations, the reference architecture, as well as best practices and resources to help you succeed.

After completing this course, you’ll have a superb insight into, and understanding of the SAP Retail omnichannel innovations and the role of its key components. You’ll learn how the various capabilities fit together to build a coherent suite of innovations. This broad knowledge empowers you to understand, design, and adapt omnichannel scenarios for SAP-powered consumer businesses.

This course is the best preparation and speed-up you can get to-date for the omnichannel sales activities and projects that lie ahead of you.

Here is what some participants are saying about the course:

  • "I thought the course provided a great overview of the SAP omnichannel architecture and the structure of the course was great, the length of the videos were perfect and the slides were very visual, which I appreciate." read the original post

  • "I like the course very much. I am now developing some reports between car and erp, This course helps me to get a general image about the principle of the car and the links of car and back end." read the original post

  • "Nice course enjoyed it fully..." read the original post

  • "I really liked the modular approach and the use of architecture and component diagrams to explain the concepts." read the original post

Course Characteristics

Course Content

  • Week 1: Overview and Reference Architecture
  • Week 2: Omnichannel Promotion Pricing
  • Week 3: Omnichannel Availability & Sourcing
  • Week 4: Customer Engagement
  • Week 5: Learn More / Beyond Omnichannel
  • Week 6: Final Exam

Target Audience

  • Strategy and IT consumer businesses; strategy consulting,
  • SAP and SAP Hybris partners and consultants
  • SAP Retail customers, project members, business analysts, IT decision makers and teams
  • SAP and SAP Hybris employees in consumer industries, Customer Engagement and Commerce
  • Everyone who is interested in SAP Retail Omnichannel Commerce solutions

Course Requirements

  • General expertise in consumer industries, retail, digital commerce, and omnichannel
  • Basic technical experience in SAP integration technology
  • Basic knowledge in SAP Retail, SAP Customer Activity Repository, SAP Hybris Commerce, and POS integration

Course contents

  • Course content no longer available

  • Week 1:

    Overview and Reference Architecture
  • Week 2:

    Omnichannel Promotion Pricing
  • Week 3:

    Omnichannel Availability & Sourcing
  • Week 4:

    Customer Engagement
  • Week 5:

    Learn More / Beyond Omnichannel
  • I Like, I Wish:

    We Love Your Feedback … And Want More
  • Final Exam:

    Good Luck!
  • SAP Learning Hub discount

Enroll me for this course

The course is free. Just register for an account on openSAP and take the course!
Enroll me now


Course End
Jul 11, 2018
Course Start
May 29, 2018


This course was rated with 4.19 stars in average from 445 votes.

Certificate Requirements

  • Gain a Record of Achievement by earning at least 50% of the maximum number of points from all graded assignments.
  • Gain a Confirmation of Participation by completing at least 50% of the course material.

Find out more in the certificate guidelines.

This course is offered by

Ingo Woesner

Dr.-Ing. Ingo Woesner is a first-hand product expert and highly respected strategic advisor in SAP Consumer Industries. His focus is on seamless end-to-end omnichannel commerce scenarios designed for high-volume businesses, including assigned B2B processes.

As Global Director in Product Management for SAP Consumer Industries, he is responsible for the rollout and enablement of omnichannel commerce innovations. He has 20 years of experience in digital commerce, store sales, customer engagement, catalog management, TV & tele-sales, and their cross-channel integration.

With 5 years of experience as an SAP solution manager in the wholesale distribution industry, he covers both B2C and B2B commerce processes and combined scenarios.

Follow him on SAP Community and LinkedIn.

Jörg Karpenstein

Jörg Karpenstein is a retail expert for in-store solutions and POS systems. His main focus is to provide an integrated shopping experience for consumers by creating seamless third-party integrations at the point of sale.

As Product Manager Omnichannel he has over 4 years of retail experience in the seamless end-to-end integration of GK Software’s POS solutions and applications with SAP Retail back ends, SAP Customer Activity Repository, SAP Hybris Marketing, and SAP Hybris Commerce, including the Assisted Service Module (ASM).