Today's consumers expect a consistent shopping experience across all sales channels of a retail brand. Promotions applicable at all touchpoints, stock inventory insight across warehouses, stores, and 3rd party stock. Click & ship, click & collect, endless aisle, clienteling - you name it.
Consequently, retailers invest heavily in omnichannel IT, to stay relevant and excel in this biggest transformation in retail since the rise of e-commerce.
In this course, you’ll learn about SAP’s strong Retail Omnichannel Commerce solution portfolio, with integrated end-to-end scenarios designed for high-volume retail businesses. The course provides detailed insight into the latest innovations, the reference architecture, as well as best practices and resources to help you succeed.
After completing this course, you’ll have a superb insight into, and understanding of the SAP Retail omnichannel innovations and the role of its key components. You’ll learn how the various capabilities fit together to build a coherent suite of innovations. This broad knowledge empowers you to understand, design, and adapt omnichannel scenarios for SAP-powered consumer businesses.
This course is the best preparation and speed-up you can get to-date for the omnichannel sales activities and projects that lie ahead of you.
If you would like to enroll for this course, there are no formal prerequisites or limitations. The course is free and open for everyone. Just register for an account on openSAP and go for the course!Enroll me now
Dr.-Ing. Ingo Woesner is a first-hand product expert and highly respected strategic advisor in SAP Consumer Industries. His focus is on seamless end-to-end omnichannel commerce scenarios designed for high-volume businesses, including assigned B2B processes.
As Global Director in Product Management for SAP Consumer Industries, he is responsible for the rollout and enablement of omnichannel commerce innovations. He has 20 years of experience in digital commerce, store sales, customer engagement, catalog management, TV & tele-sales, and their cross-channel integration.
With 5 years of experience as an SAP solution manager in the wholesale distribution industry, he covers both B2C and B2B commerce processes and combined scenarios.
Jörg Karpenstein is a retail expert for in-store solutions and POS systems. His main focus is to provide an integrated shopping experience for consumers by creating seamless third-party integrations at the point of sale.
As Product Manager Omnichannel he has over 4 years of retail experience in the seamless end-to-end integration of GK Software’s POS solutions and applications with SAP Retail back ends, SAP Customer Activity Repository, SAP Hybris Marketing, and SAP Hybris Commerce, including the Assisted Service Module (ASM).