This course was retired in October, 2023.

Course Summary

In this course, you’ll learn why copy is so important for your users’ experience and how copywriting fits into the design-led development process. Domain experts provide insights and best practices, and by participating in the exercises, you’ll get practical experience in writing copy.

Here is what some participants are saying about the course:

• "I just loved this course! I realized that I really like this whole copy writing thing, and I want to go deeper into this topic!" Read the original post

• "I would like to send my best regards for the including this topic as part of OpenSAP. I have a personal interest in UX and could never imagine the existence of this skill of copywriting. It is relevant and pertinent for all UX designs. I loved it." Read the original post

• "I really enjoyed this course! The collaboration, video examples, and challenge were fun and engaging…Thanks for leaving this open to all! I'm not in the target audience but I found the course very useful to my role as a learning experience developer and plan to take many of the tips and best practices back to my team to consider." Read the original post

• "I really loved this course and the peer assessment. The peer assessment is one of the best elements in the course to keep my motivation up, beside really good training videos and the commitment of the trainers. I wish to see more courses like this…. Thank you very much for this great course." Read the original post

In This Course, You Will:

• Gain an understanding of the term copywriting and how it fits into the design-led development process
  
• Discover the importance of writing effective and compelling copy in your software
  
• Get the basics of copywriting, including using natural language to speak with your audience
  
• Understand the importance of terminology
  
• Learn best practices and tips for writing copy, and practice those skills with weekly exercises
  
• See how the copywriting process is implemented in SAP projects like Fiori
  

Award Winning Course!

We are delighted to announce that this course received two awards as part of the STC Chicago Technical Communication Competition. The course received the Distinguished award and the Best of Show in the category of Instructional Materials. The judges chose this course as Best of Show, not just because of the high quality of the course, but because:
- The topic, and the range of audiences to whom it's targeted, is rather novel.
- An individual's interaction with the course is completely self-scalable--meaning that someone can go through the entire course, can pick and choose topics, or just randomly click around, and find material that is useful and informative.

Course Structure

Each class is designed to enhance your learning through these elements:

• Video lectures – You’ll hear experts present topics that include real-world examples
  
• Self-tests – You’ll take short, ungraded quizzes to help assess your understanding of the content
  
• Graded assignments – You’ll take graded quizzes to earn points
  
• Weekly challenges – You’ll participate in exercises that expand on the class topics. One of the challenges includes a peer assessment where you can earn points
  
• Further reading and resources – You’ll get links to additional materials from domain experts
  

During this course, you’ll earn points for assignments and weekly challenges. If you earn 50% or more of the available points for the course, you’ll receive a record of achievement.

Course Characteristics

• Starting from: June 19, 2017, 09:00 UTC. (What does this mean?)
  
• Duration: 3 weeks of learning content (1-2 hours per week) + 1 week to finalize peer assessment
  
• Peer assessment: June 26, 2017, 09:00 UTC – July 18, 2017, 09:00 UTC
  
• Course language: English
  
• How is an openSAP course structured?
  

Course Content

Week 1: Introduction to Copywriting
You’ll get an introduction to copywriting and hear from branding expert Bill Beard on why copywriting is critical for today’s development teams. SAP content experts provide insight into their experiences in working with copy. You’ll do a hands-on exercise, then publish it in the Discussion Forum.

Week 2: Copywriting Basics
Bill describes how to prepare for and test your UI copy. You’ll also hear from SAP experts about using conversational language in your UI and the importance of using consistent and clear terminology. You’ll do a hands-on exercise, then upload it to take part in the peer assessment.

Week 3: Copywriting Best Practices and Case Studies
In week 3, Bill covers the best practices for writing copy. You’ll also hear from SAP experts on how they’ve implemented the copywriting process within their own design-led development cycles. If you are participating in the peer assessment, you’ll review and grade a few submissions from your peers.

Week 4: Complete the Peer Assessment
You’ll receive your peer-reviewed submission and can see the points you were awarded and the written feedback from your peers. You have the option to rate your peers’ feedback.

Target Audience

• User experience (UX) designers
  
• Software developers
  
• User assistance (UA) developers
  
• Product owners and managers
  

….and anyone interested in improving their copywriting skills.

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