In this course, you’ll learn why copy is so important for your users’ experience and how copywriting fits into the design-led development process. Domain experts provide insights and best practices, and by participating in the exercises, you’ll get practical experience in writing copy.
We are delighted to announce that this course received two awards as part of the STC Chicago Technical Communication Competition. The course received the Distinguished award and the Best of Show in the category of Instructional Materials. The judges chose this course as Best of Show, not just because of the high quality of the course, but because:
- The topic, and the range of audiences to whom it's targeted, is rather novel.
- An individual's interaction with the course is completely self-scalable--meaning that someone can go through the entire course, can pick and choose topics, or just randomly click around, and find material that is useful and informative.
Each class is designed to enhance your learning through these elements:
During this course, you’ll earn points for assignments and weekly challenges. If you earn 50% or more of the available points for the course, you’ll receive a record of achievement.
Week 1: Introduction to Copywriting
You’ll get an introduction to copywriting and hear from branding expert Bill Beard on why copywriting is critical for today’s development teams. SAP content experts provide insight into their experiences in working with copy. You’ll do a hands-on exercise, then publish it in the Discussion Forum.
Week 2: Copywriting Basics
Bill describes how to prepare for and test your UI copy. You’ll also hear from SAP experts about using conversational language in your UI and the importance of using consistent and clear terminology. You’ll do a hands-on exercise, then upload it to take part in the peer assessment.
Week 3: Copywriting Best Practices and Case Studies
In week 3, Bill covers the best practices for writing copy. You’ll also hear from SAP experts on how they’ve implemented the copywriting process within their own design-led development cycles. If you are participating in the peer assessment, you’ll review and grade a few submissions from your peers.
Week 4: Complete the Peer Assessment
You’ll receive your peer-reviewed submission and can see the points you were awarded and the written feedback from your peers. You have the option to rate your peers’ feedback.
….and anyone interested in improving their copywriting skills.
If you would like to enroll for this course, there are no formal prerequisites or limitations. The course is free and open for everyone. Just register for an account on openSAP and go for the course!Enroll me now
This course was held from Jun 19, 2017 through Jul 18, 2017.
4554 learners enrolled.
This course was rated with 4.46 stars in average from 350 votes.
Find out more in the certificate guidelines.
User Assistance Development Manager, SAP
Heather Halter has been a manager in the SAP central UA team for over 10 years. With almost 20 years in the software business, Heather has led global teams of UA and UX professionals in the transformation of information design.
She enjoys leading projects that help simplify and enhance the user experience, always keeping the user at the heart of the solution.
VP Design Thinking, SAP User Experience Strategy
Andrea is a veteran of Design Thinking in software. With more than 10 years of practicing and teaching design thinking, she has applied the approach to software solutions, product strategy and services.
Andrea has been instrumental in leading the organizational transformation of SAP into an organization that practices Design Thinking throughout the world.
Founder and Creative Director, Beard Branding
Bill Beard is the founder and creative director of Beard Branding, a strategic customer communications organization. Bill helps organizations connect with customers more effectively and efficiently at every phase of the customer experience, in order to build passionate, loyal customer bases.
Bill has 17 years of experience as a copywriter and creative director, connecting people to organizations through the blending of brand, copy, and user experience.
Chief Design Officer, SAP
Prior to taking on his current role, Sam was the Global Head of Design and User Experience, and prior to that Sam led the SAP AppHaus, an innovation team tasked with building new solutions, establishing new markets, and reaching new users for SAP. Sam initially joined SAP as a senior member of the Design Services Team, a group in the Office of the CEO tasked with accelerating the adoption of Design Thinking as a process for innovation and development of internal and external SAP products.
Senior Editor, SAP
Doug Savage has written content in the software industry for 20 years, working on everything from cheerful end-user apps to training courses and complex server administration guides.
For the past eight years, he's been a full-time editor at SAP. He is the owner of the SAP Editing service, and a co-owner of the SAP Style Guide for Technical Communication. In his spare time, Doug is a cartoonist. He recently published his first graphic novel, Laser Moose and Rabbit Boy.
User Assistance Developer, SAP
Crystal Ngai is a UA developer in the SAP Palo Alto office, currently focusing on digital assistants and the curious world of NLP.
Crystal collaborates with her product development, program management, user experience, and user research teams to provide insightful UA deliverables. This includes producing help content, defining product terminology, creating UI strings, providing onscreen text, and prototyping help frameworks.
As an advocate for UA and UX, she believes that improving the overall information experience can be done by listening to end users and sharing ideas with the team.
Expert User Assistance Developer, SAP
As a UA developer, Sophia Marx creates integrated and seamless user assistance, in-app help, and videos, so users can quickly get started using SAP software.
With a technical communication and psychology background, Sophia advocates for users by collaborating with the User Experience team to ensure software is simple, enjoyable, and intuitive. Trained in Design Thinking and User Experience, she puts her skills to use by creating prototypes and mockups of product features and enhancements.
User Assistance Developer, SAP
Leslie MacKay has been with SAP for over 20 years. He is currently working with the Innovation Center in Palo Alto. His focus is to create people-centric copy that is clear and concise, and that helps to make the user interface shine and the user successful.
User Assistance Development Architect, SAP
Kieran Turley is a UA development architect with SAP Business Suite. He has worked at SAP for over 11 years, with a strong focus on the areas of communication and terminology.
Kieran has documented multiple software projects across SAP Business Suite and SAP Business ByDesign. He is a terminology expert, providing feedback for the redesign of SAPterm, SAP's terminology database.
Senior UX Design Specialist
Susanne Wilding is a senior user experience design specialist for SAP Fiori, SAP's award-winning design language for enterprise applications.
Drawing on her insights from a long career in translation and technical writing at SAP, Susanne works closely with interaction designers, engineers, and globalization experts on user interface texts for core user interface elements and patterns. She also develops the user interface text guidelines for SAP Fiori applications, and contributes to the SAP Fiori Design Guidelines.
SAP Fiori: http://go.sap.com/product/technology-platform/fiori.html
SAP Fiori Design Guidelines: https://experience.sap.com/fiori-design-web
UX Content Strategist, SAP Ariba
Sandra Chinoporos manages Content Strategy on the SAP Ariba User Experience (UX) team. The content strategists are responsible for the user interface content that appears in SAP Ariba product workflows.
Sandra's team has created the first ever SAP Ariba UX Writing Style Guide, a cornerstone of the strategy to transform SAP Ariba products into more friendly and emotionally engaging experiences. Before joining SAP Ariba, Sandra was a content strategist for business-to-consumer selling products at eBay. She has also worked on content at Intuit, IBM, Netscape, and Lotus Development.
UX Content Strategy Consultant, SAP Ariba
Elaina Williamson is a consultant for the Content Strategy initiative on the SAP Ariba User Experience team, and specializes in the creation of styles and standards for UX content.
Before joining SAP Ariba, Elaina managed UX content strategy for QuickBooks Online web and mobile products at Intuit. She has been creating content and developing style standards for consumer, small business, and enterprise applications for over 20 years.