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Join this free online course to learn about experience management (XM) and how organizations can use XM to consistently deliver the best experience. Learn what XM is, why it’s important, and outline the competencies required for success.

Self-paced since November 14, 2019
Language: English
Subtitles (auto-generated): Deutsch, English, Français, Español

Course information

Course Summary

Customers and employees are becoming more demanding and product lifecycles are shrinking, requiring organizations to adapt at a faster pace than ever before. Most organizations have made great strides in improving their processes and technology, but they have overlooked the human element. That’s what experience management is all about.

Experience management (XM) is an approach for delivering breakthrough results by better understanding and responding to how people think and feel. Organizations that master XM continuously learn, propagate insights, and rapidly adapt. Is this the type of organization that you want to work in?

This course describes how organizations can tap into XM to consistently deliver breakthrough experiences. Industry visionary Bruce Temkin will explain how XM can be embedded across every facet of an organization’s operations. The training will explain what XM is, why it’s important, and outline the competencies required for success.

Course Characteristics

  • Starting from: October 16, 2019, 09:00 UTC (What does this mean?)
  • Duration: The course is open for 4 weeks
  • Effort: 2-3 hours in total
  • Course assignment: You can take the course assignment at any time whilst the course is open.
  • Course closure: November 14, 2019, 09:00 UTC
  • Course language: English
  • How is an openSAP course structured?

Course Content

Unit 1: The Fundamentals of Human Experience
Unit 2: Experience Management (XM) — The Path to Breakthrough Results
Unit 3: The Discipline of Experience Management
Unit 4: Six XM Competencies Every Organization Needs to Master
Unit 5: Technology Platform That Enables XM Capabilities
Unit 6: The Path to XM Maturity

Target Audience

Anybody interested in improving experience management (XM) in their organization

Course contents

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Course End
Nov 14, 2019
Course Start
Oct 16, 2019


This course was rated with 4.44 stars in average from 929 votes.

Certificate Requirements

  • Gain a Record of Achievement by earning at least 50% of the maximum number of points from all graded assignments.
  • Gain a Confirmation of Participation by completing at least 50% of the course material.

Find out more in the certificate guidelines.

This course is offered by

Bruce Temkin

Bruce Temkin leads the Qualtrics XM Institute, which creates thought leadership, training, and a community that inspires and enables business leaders to drive value from their experience management (XM) programs.

Bruce is a visionary in the field of XM and is often referred to as the “Godfather of Customer Experience.” His expertise blends across the domains of leadership, organizational culture, human behavior, and experience design. From his influential thought leadership at Forrester Research to the founding of Temkin Group, the Customer Experience Professionals Association, and the XM Institute, Bruce has helped many of the world’s leading brands tap into the power of experience.