Course Summary

The customer experience has evolved rapidly over recent years, with customers having more choices than ever of where to buy products and services. This is true for all companies, whether selling to other businesses, consumers, or a mix. You need to build relationships between brands and rethink and reimagine customer experiences to create customers for life.

To help you realize these benefits quickly, we created the SAP C/4HANA Movement program, a comprehensive program that has all you need to move your on-premise SAP Customer Relationship Management (SAP CRM) application and the SAP Marketing and SAP Commerce solutions to the cloud.

In this course, you’ll learn more about the latest trends in customer experience and how to stay on top of these trends with SAP C/4HANA.

We’ll present the key capabilities and processes and show you how to deliver excellent customer experience. We’ll also talk about the business case for moving to the cloud as well as the tools, assets, and services that help make your journey as smooth as possible.

*Important note : As of June 2020, “SAP C/4HANA” is now referred to as the “SAP Customer Experience portfolio”.

Course Characteristics

• Starting from: January 21, 2020, 09:00 UTC. (What does this mean?)
• Duration: 4 weeks (2-3 hours per week)
• Final exam: February 18, 2020, 09:00 UTC – February 26, 2020, 09:00 UTC
• Course language: English
• How is an openSAP course structured?

Course Content

Week 1: The SAP C/4HANA Movement Program
Week 2: SAP C/4HANA Key Capabilities and Processes
Week 3: The Case for Moving to SAP C/4HANA
Week 4: Making the Move
Week 5: Final Exam

Target Audience

• Business decision makers and professionals in all areas of CRM
  
• CRM application and technology consultants
  

Course Requirements

Basic understanding of the SAP CRM application

Further Learning

We recommend that you check out the SAP CRM On-Premise learning journey.

Note

Please note that the products presented in this openSAP course reflect the products available at the time of recording, i.e. December 2019. SAP SE’s products, and/or platforms, directions, and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice.