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Customer Relationship Management (CRM) as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly. In this course you’ll learn why it’s almost impossible to run a successful business today with a CRM system from the past. We’ll demonstrate how today's Customer Engagement and Commerce solutions from SAP provide help to drive relevant, contextual experiences across all of your customers’ touchpoints in real time. As well as presenting the SAP Hybris solution portfolio, we’ll also focus on the necessary steps to plan and perform the required transition process, and how SAP can offer support here.
Today, selling is more complex than ever. CRM as a business strategy still places clients at the center of all activities. However, customers and their buying behavior have changed dramatically in the last decade, and CRM solutions have evolved accordingly.
Learn how SAP can help you to transform your processes to meet both your company's goals and customer expectations through all channels.
SAP offers several CRM solutions to support your business, both cloud-based and on-premise. They are comprehensive and powerful tools to adapt your sales, service, and marketing processes to contemporary market demands.
In this course, you’ll learn about the solution portfolio, why it makes sense, and how you can move from your current SAP CRM installation into the future. Predefined services are just one of the ways we can help during this journey.
Week 1: What SAP Offers
Week 2: Why It Makes Sense
Week 3: How to Get There
Week 4: Final Exam
This course doesn’t include hands-on exercises, only demos. At the end of the course, we’ll show you how you can access some demo trial systems.
Ana is a senior CEC consultant with a technical background. She has 9 years of experience in SAP solutions, especially CRM. Her recent focus has been on SAP Hybris Cloud for Customer and SAP Hybris Marketing. Ana also has experience in customer requirements analysis, full cycle implementations, and upgrade projects.
This course was rated with 4.12 stars in average from 866 votes.
Find out more in the certificate guidelines.
Christian Palzenberger is a support architect working in the SAP Global Service & Support – Enterprise Support & Premium Engagements organization.
During his 11 years at SAP he has worked with several different customers, supporting them to optimize their SAP implementations and build roadmaps for their future transformation.
David Caskel is a CRM solution architect, and has been working as a consultant on the implementation of SAP CRM Sales and Marketing solutions for more than 15 years. He has also been involved in training development, and has worked as an instructor for various-CRM related trainings.
David has recently focused on trade management scenarios in the consumer industries sector.
Tisha Bocian is a senior director for Customer Engagement & Commerce for Global Accounts. She has more than 15 years of experience in customer-focused roles, including pre-sales, sales management, and partner enablement.
With wide enterprise knowledge, Tisha helps companies to expand, innovate, and drive growth with the right customer engagement solutions.