A Podcast Series by SAP

We live in an Experience Economy and this completely changes the game for everyone; flipping businesses upside down and turning spotlights on the human experience. To avoid disruption companies need to learn how to manage experiences and as a result reimagine business models, business process and the way work is done. Discover how companies can thrive in this new economy on this podcast show. Experience matters; experience is everything.

Episode 14: Using Experience to Improve Brand Loyalty

17-02-2020

Customer expectations are increasing, setting high standards for businesses to meet in what we call the experience economy.  Customers don’t expect one part of the brand experience to be great - like the product, the online experience, or the customer service - they expect the end to end experience to be top notch. This has an impact on customer loyalty to brands.
Alicia Tillman, SAP global CMO, explains how companies can craft exceptional experiences to earn customers for life. She also explains SAP’s strategy around helping customers become Intelligent Enterprises in the experience economy with Experience Management.

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Filetype: MP3 - Size: 15.95MB - Duration: 17:23 m (128 kbps 48000 Hz)