A Podcast Series by SAP

We live in an Experience Economy and this completely changes the game for everyone; flipping businesses upside down and turning spotlights on the human experience. To avoid disruption companies need to learn how to manage experiences and as a result reimagine business models, business process and the way work is done. Discover how companies can thrive in this new economy on this podcast show. Experience matters; experience is everything.

Episode 3: Experience-Driven Disruption in the Automotive Industry


Over the past couple years, the automotive industry has been disrupted and reimagined numerous times. Currently automotive is adapting to the changes brought on by the Experience Economy. But according to our guest Ellen SassonIndustry Executive Automotive Advisor at SAP and David Mingle, VP Global Automotive Industries at Qualtrics SAP, the automotive industry has always been driven by experiences. In this episode we explore the evolution of automotive and what automotive companies must do to win in the Experience Economy. Follow Ellen on LinkedIn and David on LinkedIn. 



Filetype: MP3 - Size: 27.18MB - Duration: 29:28 m (128 kbps 48000 Hz)