Join this free online course to learn about experience management (XM) and how organizations can use XM to consistently deliver the best experience. Learn what XM is, why it’s important, and outline the competencies required for success.
语言: English


Course Summary

Customers and employees are becoming more demanding and product lifecycles are shrinking, requiring organizations to adapt at a faster pace than ever before. Most organizations have made great strides in improving their processes and technology, but they have overlooked the human element. That’s what experience management is all about.

Experience management (XM) is an approach for delivering breakthrough results by better understanding and responding to how people think and feel. Organizations that master XM continuously learn, propagate insights, and rapidly adapt. Is this the type of organization that you want to work in?

This course describes how organizations can tap into XM to consistently deliver breakthrough experiences. Industry visionary Bruce Temkin will explain how XM can be embedded across every facet of an organization’s operations. The training will explain what XM is, why it’s important, and outline the competencies required for success.

Course Characteristics

  • Starting from: October 16, 2019, 09:00 UTC (What does this mean?)
  • Duration: The course is open for 4 weeks
  • Effort: 2-3 hours in total
  • Course assignment: You can take the course assignment at any time whilst the course is open.
  • Course closure: November 14, 2019, 09:00 UTC
  • Course language: English
  • How is an openSAP course structured?

Course Content

Unit 1: The Fundamentals of Human Experience
Unit 2: Experience Management (XM) — The Path to Breakthrough Results
Unit 3: The Discipline of Experience Management
Unit 4: Six XM Competencies Every Organization Needs to Master
Unit 5: Technology Platform That Enables XM Capabilities
Unit 6: The Path to XM Maturity

Target Audience

Anybody interested in improving experience management (XM) in their organization


  • Course

  • I Like, I Wish:

    We Love Your Feedback … And Want More


您可以访问所有评分测试并在最后获得课程证书,通过 重启课程. 页面了解更多现有重启!


该课程是免费的。 只需在openSAP上注册一个帐户并参加课程!

该课程自10月16日 到 11月14日 开设.







  • 课程证书 授予者需要至少取得课程总分的百分之 50%
  • 参与证明 授予者需要至少学习了所有课程资料的百分之 50%



Bruce Temkin

Bruce Temkin leads the Qualtrics XM Institute, which creates thought leadership, training, and a community that inspires and enables business leaders to drive value from their experience management (XM) programs.

Bruce is a visionary in the field of XM and is often referred to as the “Godfather of Customer Experience.” His expertise blends across the domains of leadership, organizational culture, human behavior, and experience design. From his influential thought leadership at Forrester Research to the founding of Temkin Group, the Customer Experience Professionals Association, and the XM Institute, Bruce has helped many of the world’s leading brands tap into the power of experience.